FREQUENTLY ASKED QUESTIONS
What is a corporate identity and why do I need one?
Why do I need a graphic designer? Can’t I just do it myself?
I’ve never done this before, what is the actual process and what do you require from me?
My schedule is hectic, are you available for after hours appointments?
When and how do I pay?
How much will this cost me?
I run a non profit organisation; can you help me out with some designs?
What is a corporate identity and why do I need one?
Just like people, every business has a distinct personality. It is the visual representation of your entire business, moreover the business name, logo, symbols, typeface, colours, stationery etc. all form a corporate identity. A well designed corporate identity captures all elements of your business personality and conveys a specific image to your target audience. To be successful your corporate identify will be easily recognisable, unique and make its mark on the business world. As part of your branding strategy you should also aim for a complete and uniform aesthetic across all your visual material. Ultimately, utilising all these approaches will unquestionably set you apart from your competitors.
As qualified and experienced graphic designers, our team will create an identifiable corporate identity that gives individuality to your company as well as give you a huge advantage over your competitors! Back to top
Why do I need a graphic designer? Can’t I just do it myself?
Good question, this is something we get asked a lot. To answer this, first I must define what exactly it is we graphic designers do. In a nutshell, graphic designers creatively communicate messages in visual form. We are problems solvers. From a practical point of view graphic designers produce art and layouts of text, images and visuals to produce professionally printed results.
Designing your own material may seem like a good idea at the time, but with no formal training or industry know-how it can grow to be a tiresome and time consuming task. Poorly designed material can convey negative messages and reflect badly on the business. Furthermore finding a quality printer and creating “press ready artwork” is no easy task. A file that has not been put together correctly can cost you hundreds even thousands of dollars in having it reprinted.
Can you honestly say you have the time, knowledge and software to prepare “press ready artwork” that is CMYK/ SPOT COLOR with crop & fold marks in registration, high resolution 300 dpi, DL/A5/C4 size, .pdf .eps .psd file etc? I know I can!
Why put yourself through the stress of all that? Wouldn’t you prefer to relax and have an expert take care of it? We provide you with high quality design solutions, appropriate to your situation and budget. You needn’t lift a finger. We’ll come to you, take care of the design and printing and arrange FREE delivery to your door! Back to top
I’ve never done this before, what is the actual process and what do you require from me?
Prior to your initial consultation we may ask you to jot down a few points that will form your brief. Points such as company profile, objectives, target audience and more... don’t worry all this will be explained to you at the time of making your appointment. You may also like to provide us with sketches, colour schemes, examples of other designs you have seen and like or anything else which you feel would be relevant to your design.
So! Creative follows the universally recognised 5 step design process as recommended by the Australian Graphic Design Association.
Consultation/Briefing stage: Initial discussion between So!Creative and you.
Proposal: So!Creative prepares a written proposal which outlines the work to be undertaken and an estimate of the time, and fees needed to complete this work.
Design: So!Creative works on your design development and concepts are presented to you. From here they are refined in preparation for the next stage.
Artwork: Your chosen designs are executed and turned into ‘press ready’ artwork- made ready for professional printing.
Reproduction: Finished art is passed onto printer (or related supplier) and delivered to your door. Back to top
My schedule is hectic, are you available for after hours appointments?
Absolutely! Please contact us to arrange a complimentary consultation and be sure to mention you would like an after hours meeting. Back to top
When and how do I pay?
We require a 50% deposit prior to commencement of work. We may require progress payments, depending on the size of the job. We require accounts to be paid in full (within 7 days of invoice) before delivery of final artwork. Alternative arrangements may be made if our payment terms do not suit your situation- just let us know prior to commencement of design work. We accept cash, cheque, money order, and direct deposit into our nominated bank account. Back to top
How much will this cost me?
Every job is unique and therefore carries a unique price tag. After consultation you will be provided with a written Proposal which will outline the work to be undertaken along with a set price prior to commencing any design work, so you know exactly what you are getting and how much it will cost. Back to top
I run a non profit organisation; can you help me out with some designs?
We dedicate ourselves to giving back to our community and actively seek out community organisations which welcome our design services on a pro-bono basis. We also offer discounted rates to non-profit organisations. Click here if you feel your organisation could benefit from pro-bono designs or discounted rates. Back to top